(c) Selected work
6 case studies
Each project has its own case study. Open one for the longer note, the measurement, and the live site.
Front-end build of key promotional and menu sections for one of Canada's largest quick-service Thai brands. Wired up a GTM container structure, GA4 event taxonomy, and dashboards the marketing team actually reads.
Measurement
Corporate events, weddings and celebrations across Canada. The old site listed services; the new one sells the feeling of the event. Built around bold, dark imagery and a clear booking path.
Measurement
Conversational Canadian accounting assistant. Handles books, GST/HST/QST, payroll and documents for Canadian companies. Drop a file or ask in English or French.
Measurement
Conversational sales management. Ask about deals, forecast or activities — or drop a proposal or contract. Answers in English or French and shows the next step, not a dashboard to decode.
Measurement
Quebec income-tax preparation assistant for 2025 (TP-1 + T1). Guides users question-by-question through profile, income and credits. All data stays in the browser. Privacy-first, no server, no SIN required.
Measurement
Wedding décor studio in Montréal. Elegant site for arches, candlelight and drapery. Supports rental and purchase, bilingual (EN/FR), quote flow and gallery.
Measurement
(e) Contact
Tell me what you’re making and where it needs to perform. I’ll reply within two working days. Write directly to hello@michaelhiscock.com or start a project below.