(c) Selected work
Next Entertainment
Corporate events, weddings and celebrations across Canada. The old site listed services; the new one sells the feeling of the event. Built around bold, dark imagery and a clear booking path.
Next Entertainment produces corporate events, weddings and celebrations across Canada — DJs, sound, lighting, dance floors and full production. The previous site listed services. The new one had to sell the feeling of the room, then get the inquiry.
I designed and built the site around bold, dark imagery and a persistent booking path. Technical SEO, metadata and analytics were wired in from day one so every inquiry is attributable. Inquiry volume stays with the client — the path is instrumented.
View live site (opens in a new tab)Highlights
- 01Hero built to book, not to catalogue services
- 02Occasion-based information architecture
- 03Analytics on the inquiry path from first commit
Wordpress · GA4 · GTM · SEO
Measurement
- Measurement
- GA4 + GTM from launch
- Path
- Booking / inquiry
- Outcome
- Instrumented, not published
- Year
- 2025
- Role
- Design + development + SEO
- Type
- Marketing site
- Focus
- Booking conversion
- Stack
- Wordpress - GA4/GTM