(c) Selected work
Thai Express
Front-end build of key promotional and menu sections for one of Canada's largest quick-service Thai brands. Wired up a GTM container structure, GA4 event taxonomy, and dashboards the marketing team actually reads.
Thai Express is one of Canada's largest quick-service Thai brands. The site carries the full menu, promotions and online ordering entry points for hundreds of locations — in English and French.
My work covered the front-end of key promotional and menu sections, plus the measurement layer underneath: a GTM container structure, a GA4 event taxonomy for menu views and order-intent clicks, and dashboards the marketing team actually reads. Conversion figures stay with the client — the instrumentation is live.
View live site (opens in a new tab)Highlights
- 01Promotional and menu front-end for a national franchise
- 02GTM container and GA4 taxonomy for menu-to-order intent
- 03Bilingual EN/FR experience across locations
Wordpress · GA4 · GTM · SEO
Measurement
- Measurement
- GA4 + GTM live
- Funnel
- Menu → order
- Locales
- EN + FR
- Outcome
- Instrumented, not published
- Year
- 2025
- Role
- Front-end + analytics + SEO
- Type
- Franchise platform
- Focus
- Menu → order funnel
- Stack
- Wordpress - GA4/GTM
- Locales
- EN + FR